Free tools

Brand strategy tools that give you working outputs.

Use the same restored Brandeey URLs for audits, naming, positioning, messaging, pricing, copy checks, personas, and ROI.

Current course

The Brand Engine

Use the full video course when the brand needs more than a quick tool.

Open course

Naming

Brand Name Generator

Generate brand name ideas from your category, keywords, and personality.

Generate names

Messaging

Tagline Generator

Create tagline options using proven messaging formulas and your brand inputs.

Generate taglines

Voice

Brand Voice Analyzer

Analyze a writing sample for tone, readability, voice traits, and consistency signals.

Analyze voice

Identity

Color Palette Generator

Create a simple brand color palette based on personality and mood.

Generate palette

Positioning

Competitor Analyzer

Build a quick competitor matrix and identify positioning gaps.

Analyze competitors

Foundation

Mission Statement Builder

Draft mission statement options from audience, outcome, and belief inputs.

Build mission

Messaging

Elevator Pitch Builder

Create concise elevator pitches for your brand, product, or service.

Build pitch

Strategy

Brand Archetype Quiz

Identify a useful brand archetype direction from simple strategic choices.

Find archetype

Audience

Customer Persona Builder

Create a practical customer persona from audience, pain, desire, and buying-trigger inputs.

Build persona

Positioning

Brand Positioning Template

Generate a positioning statement and supporting messaging from your core inputs.

Build positioning

Email

Email Subject Line Scorer

Score an email subject line for length, specificity, urgency, clarity, and curiosity.

Score subject

Social

Social Media Bio Generator

Create concise social media bio options for founders, creators, and service brands.

Generate bio

Pricing

Pricing Calculator

Calculate recommended price, profit, markup, and market positioning from cost and margin inputs.

Calculate price

Copy

Readability Checker

Analyze marketing copy for reading ease, sentence length, grade level, and complexity.

Check readability

Conversion

Call-to-Action Generator

Generate CTA options for landing pages, emails, ads, and product flows.

Generate CTAs

Strategy

SWOT Analysis Builder

Create a structured SWOT analysis for a brand, offer, product, or campaign.

Build SWOT

Copy

Headline Analyzer

Score a headline for word balance, clarity, emotional pull, power words, and length.

Analyze headline

Audience

ICP Builder

Create an ideal customer profile from firmographic, pain, trigger, and value inputs.

Build ICP

Marketing

ROI Calculator

Calculate marketing ROI, profit, CPA, revenue per customer, and break-even numbers.

Calculate ROI

Branding

Brand Promise Generator

Generate a brand promise that tells customers exactly what you stand for, without the fluff. Free tool, no signup.

Generate your promise

Positioning

Positioning Statement Grader

Get an instant, no-fluff assessment of your positioning statement. See where it sings and where it confuses, and get practical fixes.

Grade My Statement

Messaging

Offer Clarity Checker

Scans your offer copy for vague language, missing specifics, and jargon that make buyers leave. Free tool by Brandeey.

Scan my offer

Messaging

Proof Point Builder

Turn vague product claims into specific, verifiable proof points. Input a feature, get data-backed statements buyers actually trust.

Build Proof Points

Brand Messaging

Brand Messaging Matrix Generator

Most brand messaging is forgotten instantly. This tool gives you a matrix that makes your message concrete, repeatable, and hard to ignore.

Generate Messaging Matrix

Lead magnet

Brand Leak Score

Find the leaks that make buyers hesitate before they trust, click, or buy. Get a score and a practical repair path.

Score brand leaks

Lead magnet

Brand Clarity Audit

Audit your headline, buyer, promise, proof, and CTA for clarity before you send people to the course or offer.

Audit clarity