Brandeey The Brand Engine

Positioning

Choose the Right Positioning Angle

From trying to say everything to choosing the positioning angle the market can understand fastest.

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11 min read 5 lessons 1 micro-win

Course brief

Read the setup first. Get the working lessons when you are ready.

From trying to say everything to choosing the positioning angle the market can understand fastest. The goal is not passive reading. The goal is one useful brand decision you can make today.

First lesson

Use audience-first positioning

Sometimes the buyer needs to see themselves before they care about the problem.

Lesson path

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  1. 01
    Use audience-first positioning The Audience First Angle
  2. 02
    Use problem-first positioning The Problem First Angle
  3. 03
    Use approach-first positioning The Approach First Angle
  4. 04
    Choose one lead angle The Fastest Recognition Rule
  5. 05
    Use the other angles as support The Angle Stack

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